Marketing Essay Example | Topics and Well Written Essays - 1250 words - 4

Marketing - Essay ExampleA marketing strategy is the means that the manufacturer uses to focus and identify various ways he can influence the decision of his customers to purchase his products. The marketing concept to be used should satisfy consumer ask and help the producer to achieve in increasingly competitive markets. To achieve competitive advantage, in an increasingly competitive market place, the producer should establish an in effect(p) market strategy that will influence consumer wishes and win them into his side. Erich claims that the manufacturing of various products factors in behavior and wishes of buyers because the producer wishes to influence and change buyers interests in production. This statement raises ethical concerns slightly whether marketing is ethically professional this is because producers aim to manipulate consumer behaviors in various ways of marketing. Producers manufacture consumer behavior in various ways for instance, with packaging. Producers big bucks their products in a way to attract attention of the buyers to a certain tarnish, promote its image, and influence the perception of buyers about the brand2. Packaging can as healthful impart unique value to brands, and act as a differentiation tool for instance, aid buyers select the brand from various same brands, stimulate buyers purchasing behavior. Producers use various packaging aspects such as packaging color, material, wrapper design, background image, creativity and printed information to tailor consumer wishes. Packaging color attracts buyers attention through its attractiveness, while packaging materials prevents brand loss as high quality materials attracts more buyers. For instance, some water production companies offers a clear packaging in fact, these packaging uses pale blue bottles and a plastic seal at the middle of its lid. Apparently, use of pale blue on the bottle is an indication of water purity. Moreover, the packaging entails a vivid logo for ex ample, mountains, and brand names aimed at representing the nature of the product offered to consumers3. Packaging and branding information assist in the performance of building brand reputation and customers appeal in fact, it serves as an indication that the brand is fit for human health and consumption. They also indicate the quality, purity, and safety of the brand creating a strong competitive advantage over competitor brands. The design of the wrapper attracts consumer wishes, for instance, children prefer wrappers that are more sensitive. Therefore, packaging plays a critical make for in marketing communication thus, could be considered as a critical way of manufacturing consumer wishes to demand and buy product. Producers use their company reputation to tailor consumer wishes. Experts defend that every business, despite its competitiveness, trivial, or outsized, they chiefly rely on repute for triumph, survival, and customer satisfaction. Customers, personnel, vendors, fi nanciers, communication networks, and monitors may have an elemental outcome. They all have ingrained perceptions regarding other businesses they interrelate with on a daily basis. These perceptions extensively influence their decisions on their interests to purchase from, work with, and market or support these companies. Therefore, producers strove to offer an effectual, antiphonary customer service, which is vital to product promotion and